what's on my mind right now
The new commercial for Nissan LEAF (its new electric car) tracks a polar bear’s journey from him home in the arctic to the suburbs after seeing his world melting away. What is it about bears that pulls at my heartstrings? Is anyone else touched by this? While it’s a little far-fetched, I think this commercial does a great job of drawing emotions that aren’t necessarily associated with cars, electric or not.
“Warmth” is key, along with perceptions of competence, in influencing purchase intent and brand loyalty. What is warmth? Brands perceived as “honest and trustworthy” and those acting “in my best interest.” What brands pop into your mind?
via http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135152
91% of adults report feeling safer because of cell phones.
This is from Pew’s latest on adults and cell phone usage, and it brings up an interesting point. While the Pew report seems to focus using cell phones in the case of an emergency, think of the other ways safety comes with a mobile device:
· You don’t have to worry about getting lost anymore. Directions at your fingertips.
· Having a bad day or moment? Call or text someone to cheer you up.
· Considering a purchase? Call someone, or even better, read dozens of reviews online.
· And of course, you always have the plan in place for friends to call and save you during a bad date
How does a cell phone make you feel safe? Worth exploring, and worth considering if you’re looking for a way to connect with consumers.
http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
http://springwise.com/marketing_advertising/maturialism/
You may have seen Trendwatching’s latest on “Maturialism” – customers no longer tolerate being treated as easily shocked, inexperienced audiences; instead they want honesty, innovation and boundary pushing. Here are five examples of this trend in action.
http://www.economist.com/node/16910031?story_id=16910031&fsrc=rss
Great feature on the variety of ways businesses and researchers are looking at analyzing the intricacies of our social networks and digital trails to understand who influences us, who we influence, and what that could mean for the world at large.
