Royal Dutch Airline KLM has started a fantastic campaign to connect with their customers called KLM Surprise. The campaign involves surprising travelers with unique gifts based on their social networking profiles.
When passengers check in at KLM’s Foursquare locations, the KLM Surprise team then uses social networks such as LinkedIn, Twitter, and Facebook to find out information about the passenger. They use the information to come up with a personalized gift to surprise the passenger at the airport. The team follows up after surprising a passenger by monitoring the conversation on social networks. They also take photos of the people they have surprised and post them to the KLM Facebook page.
Check out some of the pictures above of passengers being surprised with everything from champagne to a watch. This is social done right, and what a nice treat for the holiday season!
For more, check out The Next Web.
